Perhaps the title is the problem here, but the innovation is not the box but rather the parent control and the accessibility for low-tech consumers.

Everyone yelling "ZORMG, you can get a cheaper bare linux/android/pi/etc" is missing the point. This outfit is selling simplicity, piece of mind, and parental control at a fairly low price point.

The real headline should be "$100 android PCs now reach technophobes."