Re:Negative space logos and symbols
by pom on Sunday March 24, 2013 @11:03PM
(#5435121)
It should have more classic examples, such as the already mentioned Fedex logo, or the Carrefour logo (http://en.wikipedia.org/wiki/Carrefour)
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Re:Negative space logos and symbols
by JoshuaRedmond on Monday March 25, 2013 @04:38AM
(#5436032)
I haven't seen the Formula One logo mentioned, and that's definitely worth looking at if people aren't familiar with it.
http://en.wikipedia.org/wiki/Formula_One
The Carrefour logo is an excellent example. I only noticed the C a couple of years ago; i had lived 20 and something years thinking the logo was just a weird arrow. But once you see it, you can't unsee it hehe.
I haven't seen goodwill mentioned yet.
http://blog.crowdspring.com/wp-content/uploads/2010/08/goodw...