It's a lie by omission. As a backer, you're missing a critical piece of information which would cause a lot of people not to fork over their cash. The only hint you get that mommy is not living from government handouts is that it's said she "sometimes has to hire programmers and developers for her work", and that she is a "business person", which might as well mean a freelance web developer struggling to make ends meet.

So what is little Mackenzie Wilson learning? How to achieve her goals "with assistance from other people"? Or that you can find plenty of suckers on the Internet if you pull on their heartstrings just enough?