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Re:Playhaven developer fired for sexual jokes by andrewdupont on Thursday March 21, 2013 @12:55PM (#5416685)
Take a look at the sociological definition of racism on the Wikipedia article: http://en.wikipedia.org/wiki/Racism#Sociological
Re:Playhaven developer fired for sexual jokes by arh68 on Thursday March 21, 2013 @01:45PM (#5417262)
Hey thanks, that's definitely helpful. I wanted to read the Cazenave paper (paywall), but 'centrality' led me to a Google Book [1] which briefly explains MMRI (salience, centrality, regard, ideology). Understanding the differences between these basically answers my question.

1: Culture, Motivation, and Learning: A Multicultural Perspective edited by Farideh Salili, Rumjahn Hoosain, p. 327-328