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Re:Diamonds Are Bullshit by stephengillie on Tuesday March 19, 2013 @08:55PM (#5404824)
I hadn't heard that grouping, which actually makes a lot of sense.

A teacher taught me a simpler rule: "It's" normally has an apostrophe, while most words don't. So instead of adding a apostrophe to show possession, we remove it.

Basically we're toggling the apostrophe state. Or..."it's" always results in a NOT output when compared to other outputs.

Re:Diamonds Are Bullshit by likeclockwork on Wednesday March 20, 2013 @11:52AM (#5407999)
"its" is equivalent to his and hers, neither of which have apostrophes.