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To: [massive list of GE user emails]
Subject: NotMyInc Inc., your GitHub Enterprise license expires in 31 days
Body: We're reaching out to remind you that your GitHub Enterprise license is coming up for renewal in 31 days:
NotMyInc Inc.
License 123456
Created: April 18, 2012
Expires: April 18, 2013
Whenever you're ready, you can place your renewal order here:
https://enterprise.github.com/purchase
If you have any questions about this renewal process, or if there's anything else we can help with, just reply to this email and we'll be glad to help.
Thank you for choosing GitHub Enterprise!
The GitHub Team
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Each email was addressed to a different customer whose license is (apparently) soon to be expired.