OP is a middlebrow dismissal, but I'll bite. She went through 500startups, so it's pretty likely she wants to go through the VC path. Looking at the site and the product (sample food monthly subscription like birchbox but for food), the challenge is not do people like this or does the business model work, but how can I scale from 500 subscribers to 50,000 subscribers to get economies of scale and become profitable. Focusing on getting money to acquire new customers over focusing on improving design/product makes a lot of sense in this specific case.