How to Get Good at Making Money

Re:How to Get Good at Making Money by ams6110 on Thursday March 14, 2013 @08:00PM (#5378404)

Very few customers care anything at all about technology issues such as whether a SaaS product is built with RoR, ASP, PHP, Python, or whatever. They just care whether it solves their problem at a price that is a good value.

Unless you are specifically targeting some niche market of software engineers, the underlying technology just doesn't enter into the discussion. Basecamp was built for project managers.

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Re:How to Get Good at Making Money by jiggy2011 on Thursday March 14, 2013 @08:43PM (#5378588)

I mean for early exposure. If you have the attention of a bunch of developers because you are leading a popular project then they are more likely to check out your new product than if it was just launched by some random company.

If you do a good job impressing them, they will help spread the word.

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Re:How to Get Good at Making Money by jasonfried on Thursday March 14, 2013 @08:57PM (#5378643)

The early exposure we got was from our audience on our blog, Signal vs. Noise. They were web design shops like us (that's what we did before we morphed into a product company). These were customers that were like us - small shops that needed a better way to collaborate, communicate, and present with their clients.

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