also with 1/1000th the ability to monetize (at the moment). In China you have to serve up loads more ads to get anywhere close to what the U.S. market pays.

Its a necessary thing that it costs so much less to create a start-up like this in China. Because the returns are so much lower.

In the long term, there is hope that size (of China) trumps this problem. But we haven't seen this happen yet.