Re:Write Better with Draft
by stevenkovar on Tuesday March 12, 2013 @06:12PM
(#5365289)
It seems to me Draft's key growth action is getting users to share a draft with a friend.
Design the user's first required action to relate to sharing; capture the author's email after they click Draft/Save, and their friend(s) emails when they want to share. The interface could use a little work to encourage sharing as well.
This product is designed to spread itself inherently, so play to that strength!
Design the user's first required action to relate to sharing; capture the author's email after they click Draft/Save, and their friend(s) emails when they want to share. The interface could use a little work to encourage sharing as well.
This product is designed to spread itself inherently, so play to that strength!