Absolutely. I need my phone to work, be simple and reliable, not require much/any maintenance. Similarly, I prefer a nice car with a warranty that I don't have to worry about or have any hassle with. A jeep might be cheaper, and when it runs slow I could install something to fix it, or if I don't like the steering wheel I could personalize it easily... but, for something I use every day and depend on, I just want it to be there and not have to deal with any complications. I'm ok with the one-size fits all steering wheel, the research driven interface on my stock radio, etc etc.