Re:Zombie Startups
by marcamillion on Monday March 11, 2013 @03:00PM
(#5358889)
You may be right....1 is much more likely than option 2, however in the high-growth startup space, most people tend to try and go for #2. That's where the returns are. That's where they are usually most misunderstood initially, and that's where they tend to make the biggest impact on the world.
Entering a crowded space with no perceivable differentiators means one of two things:
1. You intend to grind it out on volume and compete on price.
2. You intend to differentiate yourself in a meaningful way that the vast majority of the world does not understand yet.
I put forward that option 1 is much more likely than option 2.