It tells me I have to be logged in to vote?

I'd like to check your logic here a bit. I can't put this together. Can you explain why you want reviewers to create an account? I know that it's not required. I'm just wondering why it is something you're interested in. Just think of that question and put yourself in their shoes. What do they get if they sign up? Another important question is, what profit do you stand to gain from this side of your user base?

I feel like the majority of your traffic (and thus the most likely source of revenue) is going to come from people reading reviews because they will want to browse several colleges to read what alumni think of them. I suspect that most reviewers will only ever make 1 review and therefore give you roughly 2-3 page views ever. But that one review may get read thousands of times in the future by unique visitors. You simply can't afford to scare away a single review. It needs to be really simple.

Basically I'm saying that you need reviewers to create content before you can even begin to attract the traffic which could possibly provide some revenue for you later on. So make it dead simple for them to do that. Don't have them make an account cause they'll never come back. Why would they? They've already been to college and they already reviewed their school. Just give them a search field to find their school and set them on their way to voting/reviewing/doing what ever you need them to do to make this site work.

My initial design was mainly catered for a power user, some who will do more than just write one review. But you are right what's in it for them. After reading your review I think I will have lots of changes to my logic.

- enter your name and your review for the school, period.

Thank you for your valuable input, I did the mistake I was trying to avoid in the first place : put the code before the user.

Yea. I suspect power users won't exist with this app. School reviews just won't work like a product review site or something. You may buy and review several things a year. But you'll only ever go to 1-3 schools and only a few of them will ever make a review. But if you can rank, lots will read them. Your job (probably) is to cause the former to create reviews by any means necessary (Maybe talk to school admissions folks at different universities and work out a deal of some sort.) and create a business model around the traffic from of latter.