To be clear, I'm saying if you have never hit it you are in trouble - not that you have to hit it every week. For example, if even on your PR day (launch, etc) you didn't hit 10% growth for that week then I'd worry (this does happen).
10% week over week is very different to 10% on your biggest week ever.
10% of 100 users is also different to 10% of 100k users. Just saying...
Absolute figures without context hardly ever tell an interesting story.
jesus, stop talking to private equity