Ultimately I think users are pragmatic; if DRM stays out of the way they won't care, and that's by-and-large how Steam is for most people. They also seem to focus on value-add items, such as being able to install (easily!) on multiple computers, operating systems, etc., whereas EA and other companies seem to provide more pain than pleasure. If a company appears to be trying to help people, they'll lovingly hand over their money. If a company seems to be only interested in their wallets, twitter and message boards will not be kind.

Yes. My issue is that the unkindness towards this particular company (EA) comes in the form of a philosophical argument about why DRM is fundamentally broken.