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Re:Why are payment forms so complicated? by robryan on Thursday March 07, 2013 @05:29PM (#5340796)
If your shipping a physical good then it works well, different billing and shipping address can be a red flag. Depending on where the billing address is then it can be easy to stop fraud.

If the causes us to miss out on a few sales it is small price to pay compared to getting hit with chargebacks.

Also AVS works fine in the UK as well as the US.

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