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A comment on Why are payment forms so complicated?.
- Eliminate the concept of a shopping cart if you just sell one product
- Don't force buyers to create an account
- Don't ask for the same information twice like shipping and billing address (if you collect billing address, you shouldn't)
- Combine first and last name into one field: name
- Auto-complete address based on ZIP
- Trust messaging
Baymard has great recommendations based on their extensive studies: http://baymard.com/checkout-usability
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- Eliminate the concept of a shopping cart if you just sell one product
- Don't force buyers to create an account
- Don't ask for the same information twice like shipping and billing address (if you collect billing address, you shouldn't)
- Combine first and last name into one field: name
- Auto-complete address based on ZIP
- Trust messaging
Baymard has great recommendations based on their extensive studies: http://baymard.com/checkout-usability