They are actually coming into line with the internet in 2013. Universal experience across all platforms? Awesome. New, clearer less cluttered interface? Awesome.

I also think the killer feature is the ability to clearly filter your news feed by pictures, updates, people you follow etc. Fot instance, I DO want to be able to follow some celebrities and tv shows on facebook without them cluttering up my newsfeed too much. Now all I have to do is select my following list and I'm there. Ditto for friends + photos etc.