You're right that it's not proper A/B test, so it may be a case that correlation doesn't imply causation. Unfortunately, there's not a lot of research published with rigorous A/B testing for this kind of thing. If any of you out there would like to run an A/B test (and have us help detect fraud if you're worried about increases there), I'd love to help!
Of course, any increase in conversion also needs to balance the increase in declines you'll see by not providing a security code.
Re:Why are payment forms so complicated?
by raverbashing on Thursday March 07, 2013 @02:59PM
(#5339793)
I think it's suspicious as well.
Fine, here's the thing, if the person can't find the CVV in the card, I don't want his business. Period
On top of that, there is no published date, but it does mention May 2007 being in the future. Six years is an eternity in the ecommerce space, and I have a feeling people are more familiar with what the CVV code is and where it is located today.