Re:Google is Evil, Worse than PayPal: Don't use Google Check...
by mechanical_fish on Thursday March 26, 2009 @03:02PM
(#533939)
At the risk of being a shameless karma whore, let me note that Levchin's interview in Founders At Work is great and includes a lot of discussion of this issue. Here's a quote that leaps out at me today:
LEVCHIN: It's one of those things where, in the end, fraud is so nondeterministic that you need a human or a quantum computer to look at it and sort of make a final decision, because, in the end, it's people's money. You don't really want some computer saying "$2.00 for you, nothing for you." You need a human with a brain to say, "Hmm. This looks like fraud, but I really don't think it is."
The quote attributed almost the entire first year of Paypal to fraud. Running and managing 3 CPA campaigns I can now understand why, it seems like everyone with a (stolen) credit card tries to extract the money through online scams.
It should have been clearly visible at the time that choosing Google Checkout would have been a risky decision as a merchant because Google was going to inevitably go through some of the same growing pains. Luckily for us, we dodged that bullet - but by no means is payment integration and fraud detection easy.