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A comment on Breaking down Amazon's mega dropdown. Parent comment

Re:Breaking down Amazon's mega dropdown by revorad on Wednesday March 06, 2013 @04:00PM (#5333882)
I would have never thought so, but Amazon's own data has shown that seemingly trivial things like increasing page load times by 100 ms reduces sales by a non-negligible %.

Why do you think they obsess over dropdown menus?

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Re:Breaking down Amazon's mega dropdown by jonknee on Wednesday March 06, 2013 @04:21PM (#5334043)
We're all arguing over data we don't have, but if they have that kind of information I think they have also considered search box focus. Seeing that they don't have it, one can draw the conclusion that for their site it was not profitable.
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