Re:The Coca-Cola Company offers $10K Prize to Re-Imagine the...
by joezydeco on Wednesday March 06, 2013 @03:46PM
(#5333784)
You know, if I was at Pepsi-Cola right now I'd be assembling a team of interns (or multiple teams) to join the competition and participate. Not for the purpose of winning, but watching all the other entries and taking notes.
Is there some cross-team protection or NDA taking place for all the contestants?
That new ideas, informed feedback, and talent are valuable assets is obvious, so why should you hand them over for (virtually) free? That only devalues the value of the skills, training, and experience required to arrive at those insights.