Re:Announcing our pricing (including consulting rates)
by ckluis on Wednesday March 06, 2013 @03:32PM
(#5333677)
I was just thinking that consumers of B2B products aren't as easily influenced with pricing gimmicks.
Re:Announcing our pricing (including consulting rates)
by dminor on Wednesday March 06, 2013 @03:36PM
(#5333705)
> When I see "x.99" prices I always think "annoying gimmick" and typically associate it with low cost consumer goods.
It doesn't have to be .99 cents, but there is a reason people do this: http://www.sciencedaily.com/releases/2010/01/100119111051.ht...
What it sounds like you're driving toward is better documenting the rationale behind the cost. To my untrained eye, the costs scaled with usage in a fairly familiar pattern.
What would you do to better illustrate the logic behind a pricing structure?
> The standard pricing model [1] works. Stick to it. [1] - Use .99, .97, or .95 instead of whole numbers. Use odd numbers. Example: 127.99 or 129.99 for your lowest plan.
When I see "x.99" prices I always think "annoying gimmick" and typically associate it with low cost consumer goods.
Is there any evidence this type of pricing is appropriate for B2B products?