If everyone listens to the same problems that people have and listens to similar customer views and uses the same MVP techniques, all startups become the same. Well, we're there - millions of graduates from business schools are coming up with the very same MVPs. In fact we're getting drowned by all these vertical startups. They are single-purpose tools that want to be the toothpick, the tweezer, the tiny saw of the Swiss Army knife.

I actually think we'll be heading for consolidation and eventually people will want broader tools that are more like universal knives that can be used in many different ways.

Uniqueness stands out and I think the next eye-opening startups we're going to see will have to break out of the limited MVP to scale mindset. MVPs are great tools, especially to determine the right technology and to gain early customer insight, but true product visions have to go far beyond them.