KS makes a huge amount of sense in that it's both a publicity channel as well as a funding mechanism. If you can successfully handle a KS initiative to create a meaningful investment "round" and then deliver on some product (with adequate margins) or MVC design that the funders receive well, you will both have some working capital and social proof in one go.

That said, it seems like a daunting challenge for technical-oriented folks - this is exactly where a paired business/technical co-founders model should be very useful.