The logo looks almost identical to the old celery (task queue) logo. Not sure how the word "celery" relates to payments, but the name of the task queue is not random: rabbits like celery (rabbitmq.com).

I feel compelled to say this as a rabbit owner; they do like celery (because they like most things) but eating too much or too large pieces can lead to digestion problems because of the strings in the celery. The more you know.

Celery is our play on words (sellery), since we're trying to help sellers with e-commerce

Ah, I can see that now. I know nothing about rabbits; maybe carrot (queuerot?) would have been a better choice.

carrot was already in use. I like Celery, we have no plans to change the name

i always thought of the physical structure of celery and how it splits and is stringy - reminds my of piping tasks through a distributed task queue. i like the rabbit connection too though!

Came here to say the same thing. Also, Celery has been around since 2009. So I'm thinking this might not be the best name...