Re:Why Advertising Is Failing On The Internet
by colortone on Monday March 23, 2009 @04:45PM
(#529152)
The overall positive sentiment towards [semi-traditional] ad-based business models in this conversation is very alarming.
The game isn't "improving advertising"; it's "reinventing communication between buyers and sellers".
Those two things are way different.
Think about it this way: the less we all focus on making ads better, the more polluted the mediascape becomes, shrinking the pie for everyone ...instead of growing it.
The game isn't "improving advertising"; it's "reinventing communication between buyers and sellers".
Those two things are way different.
Think about it this way: the less we all focus on making ads better, the more polluted the mediascape becomes, shrinking the pie for everyone ...instead of growing it.
(that last insight via @umairh)