If I go to a page, one glance at the tag cloud shows me what the author writes about most. I can't think of a smaller/simpler/quicker way.
The fact that they're clickable is basically irrelevant.
"I love David Foster Wallace and interface design."
You can say more in a sentence than you can in a cloud, and it's more personal that way, and it's not ugly.
Yes, I agree. But the tag cloud will be more accurate. I can think of a number of blogs that have pretty ambiguous or off-target taglines.
and it's not ugly
Yeah there are some hideous tag clouds out there. Ugh.
ordered list.
The tag sizes are pretty unambiguous though, which is where the clouds do better than ordered lists. Ordered lists are inconsistent: sometimes they're ordered alphabetically, sometimes they're ordered by importance, sometimes by popularity, sometimes they're not ordered at all, which is visually identical to an ordered list.
A tag cloud on the other hand always relates the tag size to the number of items with that particular tag. That's the visual distinction that makes them more useful than a simple list.
> sometimes they're not ordered at all, which is visually identical to an ordered list. An ordered list is always ordered, the only question is whether ascending or descending. And a tag cloud where the terms are randomly sized is visually identical to a tag cloud where the size means popularity...
I think the benefit of tag clouds is purely aesthetic. They just look prettier in certain places, and even that point is debatable.
It's also really, really ugly. Beauty in aesthetic comes from neatness and organization. Tag clouds are sloppy and formless.
This is worth taking note of. Particularly if your users aren't very web-savvy.