Re:"But how will Google ever make money? There's the rub."
by krakensden on Saturday March 21, 2009 @05:09AM
(#526043)
They had text-based ads back then, they even mention it in the article.
The critique the author was leveling was that they were resisting /banner/ ads, and therefore putting their scruples ahead of good sense. Definitely seems silly in hindsight.
It's very clear that the founders had to be talked into advertising only after the search appliance failed. (I'm almost positive only RedHat actually purchased one of the damn things, which makes sense since PageRank/BackRub isn't going to help you find Word documents in an intranet.)