I don't know anybody who only bought a Mac because it was expensive. They bought it because it was worth the expense.

Chrome OS is an unproven platform that doesn't have nearly the popular support of Apple's products, and it's coming from a company that's still fairly new at both software and hardware design. That's not to say this will be a bad product, but this is certainly a risky marketing strategy. I'd love it they pulled it off – I like the thought of a web-only notebook, even if I don't want one myself – so I'll be crossing my fingers and hoping they pull this off.

Not many people in the tech industry buy Macs because they are expensive, but I'd venture that (like many other trendy products) there are a good number of people who have bought it for the status/trendiness/cost/whatever. Not that it matters really, but it's an odd claim to make that all Mac purchasers were informed consumers. Most consumers are relatively uninformed, regardless of what they're buying, and loads of people buy things for no other reason than that they saw a commercial on TV and can afford it.

What's odd is making the assumption that all Mac purchasers weren't informed consumers. Your attitude reeks of arrogance and superiority (which seems to be common in the tech community).

>Most consumers are relatively uninformed, regardless of what they're buying, and loads of people buy things for no other reason than that they saw a commercial on TV and can afford it.

I have a few friends that work in creative at ad agencies and they would laugh at this.

I'm not saying that it happens without advertising :) but it happens, right?

Also, I am not trying to be superior or critical - I'm not slamming Mac owners, I own Apple products. There is nothing wrong with not knowing the GHz on your CPU. It doesn't matter for many people, and that isn't an arrogant judgment (or at least I don't mean it to be). I just think it's silly that we sometimes assume all people will evaluate technology the way we (tech people) do. Just because a thing is more/less expensive, more/less powerful, has more/less storage, does not mean that it might not be the perfect solution for someone else.

edit: I should add that I buy things for weird reasons all the time. I know nothing about fashion - I assume that the $80 jeans are nicer looking than then $40 jeans. Or I assume that the BMW 3x is a better car than the Accord. I do of course try to look into these things thoroughly, but sometimes I don't care, and I just want to buy a credible product. I suspect that lots of people do this with lots of things that aren't their primary concern - that's all I'm saying. A well-marketed, slick Chromebook could find an audience if for no other reason that there are a lot of people who think about computers like I think about cars: "I want a good one. This one looks pretty good to me, I haven't heard anything bad, it has a good reputation, it looks well-made, I don't want to spend the cycles endlessly investigating it, it's in my price range, I'll grab it."

I wonder if this is intended as a flagship - not so much to actually sell, but to give Chrome OS the aura of quality, so that the cheap ones feel like a good deal, rather than a poor alternative for people who can't afford a 'real' laptop. Google presumably has the cash to do it.

Plus, of course, there's simple media exposure. Most people don't associate Google with laptops, but this is on the BBC homepage at the moment (first story under technology).

People use price to compare wine because we have virtually nothing else to go on. With wine, many people are selecting from options they have no direct experience with (styles, yes, particular wine or year? not in many cases) – so price became a way to discriminate when all else was unavailable.

These things are called "scams" and rarely survive long

You're not looking at the Retina MacBook (they start at $1,499 and don't have any touch features).

>>Kind of how some expensive wine is sold.

I don't think computers are comparable to wine.

Depends who buys it. We don't view them that way because we are programmers and we know what an 8GB of ram means or what i5 means. Others look at computers differently (oh, I like the metal finish, this machine feels so fast). Not saying there is anything wrong, it is just how it is.

I think you're dead on and that's the factor a lot of techie people seem to completely fail to understand. We look at this stuff through a completely different lens than the typical consumer. Back in the awful days when I was retailing computers, I can't count the number of times people bought one laptop over the other because of the color or finish or some other minor detail. One of the main reasons Apple succeeds is that they make beautiful products, and it looks like Google is trying to share that market.