>>>In the old times, a good label for wine was just the name of a family who knew how to craft wine, and same for clocks, cars, and on. The brand was a simple hook to hang a carefully pampered reputation vis-a-vis your clients. The core was craftmanship.

Completely agree on this point. The over commercialism of brands has killed the idea of good craftsmanship. Add in our "throw-away" society and it looks bleak for people who just attempt to build something that lasts.

If there is one thing which depresses me most on a daily basis, this is it.