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Re:LivingSocial: Employees' and Founders' Common Stock Now W... by cpeterso on Thursday February 21, 2013 @04:06AM (#5256327)
Some stores offer coupons for your next purchase. For example, Gap gave me coupon for 20% off any one item if I complete their online survey. That's a pretty big discount, so that survey information must be pretty valuable.
Re:LivingSocial: Employees' and Founders' Common Stock Now W... by maxerickson on Thursday February 21, 2013 @08:39AM (#5257288)
I think that they don't expect you to come back for just 1 item. So I would guess that they value the engagement and increased chance of a trip to a store.

I don't know their margins, but I doubt a 20% discount has them losing much on that item.