Unless you consider luxury car buyers to be strictly enthusiasts, I don't think that it is only for enthusiasts at this stage. Except for speed of refueling, it's objectively better than comparably priced luxury cars in almost every way. It didn't win the car of the year awards due to its novelty, if you look at the performance testing breakdowns for roundups including BMW's, Audi's, Maserati's, etc, it did exceptionally well by any standard.