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A comment on Volvo introduces airbags for pedestrians. Parent comment

Re:Volvo introduces airbags for pedestrians by nagrom on Tuesday February 19, 2013 @10:41AM (#5244809)
Oh, I'm plentifully aware of the possibility of the possibility of regulation (see other comments). I guess, having debated this back and forth up and down the thread, my underlying question is: are there mechanisms other than insurance reductions and regulation to encourage the uptake of such a system?
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Re:Volvo introduces airbags for pedestrians by dfxm12 on Tuesday February 19, 2013 @10:52AM (#5244877)
What about branding/marketing? Volvos are known for their safety features. This certainly is an extension of that. It could be seen as a competitive advantage, regardless of its utility/impact on insurance premiums. If it is a competitive advantage, certainly other brands would want to catch up.
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Re:Volvo introduces airbags for pedestrians by nagrom on Tuesday February 19, 2013 @10:59AM (#5244929)
It's not immediately obvious from the exterior that the feature exists or not. You'd have to market the hell out of it and that costs money, which puts the price up, etc.
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