All these missteps by Facebook sounds eerily like the MLS in the real estate industry: a closed database that started as private property (belonging to Realtors) and slowly being pried open by lawsuits and by companies who do a much better job presenting the data (Zillow, Trulia, etc). Maybe Facebook isn't a "platform", it's just a database, and eventually people will stop using the site all together and access the database from a completely different site that's customized to suit their needs/ tastes. People argued that everyone had a right to listing info with houses (even though the MLS has some confidential info, that was resolved), so why not with our personal data (with privacy safeguards, of course)?