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A comment on What the Maker’s Mark dilution debacle says about corporate strategy. Parent comment

Re:What the Maker’s Mark dilution debacle says about corpora... by bradleyjg on Monday February 18, 2013 @04:50PM (#5240964)
That's essentially what happened with Pappy Van Winkle. I've had it, and it's quite good, but nothing is as good as its reputation.

It got that reputation because of the extreme difficulty of finding it, and it is so difficult to find precisely because they never raised the price, instead creating shortages.

I don't know if they are capitalizing on it. Their youngest is 15 years old, so it'd be a while before increased production would be seen -- but they certainly could.

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Re:What the Maker’s Mark dilution debacle says about corpora... by tptacek on Monday February 18, 2013 @06:29PM (#5241546)
We have a bottle of Pappy 20 at the Chicago office and it's our least favorite of our collection. We're told the 23 is the "real" stuff, but, whatever; I think you're right that most of the value in Pappy is as a social signal.
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