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A comment on What the Maker’s Mark dilution debacle says about corporate strategy.

Re:What the Maker’s Mark dilution debacle says about corpora... by ScottBurson on Monday February 18, 2013 @02:10PM (#5239988)
I'm not a drinker, so maybe this is a stupid question, but why can't they dilute their stock with ethanol instead of (or in combination with) water, so the proof is unchanged? They'd be diluting the flavor, of course, but that would happen in any case. No?
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Re:What the Maker’s Mark dilution debacle says about corpora... by homosaur on Monday February 18, 2013 @02:16PM (#5240032)
You can do that but then you're not Maker's anymore, you're McCormick.
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Re:What the Maker’s Mark dilution debacle says about corpora... by Strang on Monday February 18, 2013 @04:01PM (#5240603)
They would no longer be able to sell it as a "straight bourbon." Cutting it with ethanol would create a "blended whiskey."
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