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Re:PEP 427 – The Wheel Binary Package Format 1.0 by mcantelon on Saturday February 16, 2013 @02:45PM (#5232712)
Why the name "wheel"?
Re:PEP 427 – The Wheel Binary Package Format 1.0 by thruflo on Saturday February 16, 2013 @03:13PM (#5232814)

    Because ‘newegg’ was taken.
    Python packaging - reinvented.
    A container for cheese.
From https://bitbucket.org/aragilar/wheel/src/38ab0c4bca96/docs/i...
Re:PEP 427 – The Wheel Binary Package Format 1.0 by mcantelon on Saturday February 16, 2013 @04:29PM (#5233109)
Aha! Makes sense.
Re:PEP 427 – The Wheel Binary Package Format 1.0 by slurgfest on Saturday February 16, 2013 @03:01PM (#5232769)
Maybe it's a nod to how PyPI used to be called "the cheese shop" (after the Monty Python sketch)