But once the model dies, why does it matter if it is in the spec? If a company (say Apple) gets big enough to demand no DRM, like Apple did with music, then no one will use the standard anymore.
So why does it matter if the standard makes it easier to more widely distribute the content, which will only help in hastening its demise by allowing someone to grow big enough to push back?
I find that stupid, to say the least. Especially since, it is highly likely that at some point, some company will be big enough to push back and distribute things DRM-free just like Apple did with iTunes.