Re:Virool (YC S12) Raises $6.62 Million “Seed” Round To Help...
by adebelov on Thursday February 14, 2013 @04:08PM
(#5222289)
Basically, there's two things at stake in creating a viral video:
1. content
2. distribution
We can't help our advertisers create good, engaging content, but we can help with distribution. We can get their video infront of people through our network of publishers, but if their video (content) sucks, it's not going to catch on.
We are not looking to become a solution for promoting viral videos. We are building a Google AdWords for video solution with distribution taking place on Facebook, Mobile Apps, blogs and sites.
We can't help our advertisers create good, engaging content, but we can help with distribution. We can get their video infront of people through our network of publishers, but if their video (content) sucks, it's not going to catch on.
We are not looking to become a solution for promoting viral videos. We are building a Google AdWords for video solution with distribution taking place on Facebook, Mobile Apps, blogs and sites.