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Re:Subscription Men’s Clothing Startup Bombfell Raises $730,... by akavi on Wednesday February 13, 2013 @01:49PM (#5214860)
I can only speak for myself, but I just signed up, so I guess I'm part of their market.

I consider myself (or at least, aspire to be) decently fashionable, but I have a lot of anxiety about actually clothes purchasing. The whole subscription + curation model means a) clothes appear without me having to actually make the (for me, very fraught) decision and b) when I think that an item of clothing looks good, I have some corroboration on that from someone who does this for a living.

Re:Subscription Men’s Clothing Startup Bombfell Raises $730,... by bernieyoo on Wednesday February 13, 2013 @02:38PM (#5215173)
That in a nutshell is what we want to fix. Clothing retail online and offline isn't built with the majority of guys in mind. I think there's a large, silent majority of guys who would buy clothes more often with better guidance and curation.