Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

Re:Subscription Men’s Clothing Startup Bombfell Raises $730,... by jlgreco on Wednesday February 13, 2013 @11:31AM (#5213952)

> On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them.

> On the other hand, you're targeting guys who value premium, name-brand clothes.

I fit both of those categories, and I don't think that I am particularly unusual in that regard. That said, I share similar reservations about a subscription model for clothing as others have voiced here, but I might give it a go.

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Re:Subscription Men’s Clothing Startup Bombfell Raises $730,... by bernieyoo on Wednesday February 13, 2013 @11:33AM (#5213967)

Just commented elsewhere in this thread about this, we intentionally made the service super flexible so it's not a "cram things down your throat" model. You can rush or delay your next shipment, cancel a pick if you don't like how it looks, set frequency to every 2 or every 3 months or put your membership on pause indefinitely. Because we pay for shipping both ways, we only make money if we're sending you stuff you actually want.

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