I've worked with Tom, Fenn and the team for the past 4 months. While it's been an exciting period with lots of growth and interest, I like reading about the early struggles and the mud they crawled through to get this opportunity. A recent investor emailed the team explaining his decision to get on board. I was struck by one particular sentence, 'You guys just wont give up'.

I enjoy the honest writing style and acute observation on relationships. It's a breath of fresh air in contrast to the abundant startup stories about young gun-slinging silicon valley 'game changers' that built their MVP on a napkin. I understand the miracle flash stories sell, but it's good to hear about the unbeaten track.

Or about the tracks that beat the shit out of you :)

I hope these guys become the case study for "If you can just avoid dying, you get rich".

Something that's been hinted at a lot through this series of posts are technical challenges that adioso faced that almost killed them, I'm really looking forward to hearing about those in more depth.

Part 1: http://tomhoward.co/part-1-reality-check Part 2: http://tomhoward.co/part-2-stunts

You know you're a startup person when you read that, remember your own similar experiences in your startup, and then realise how much you miss it all.

I love these writeups... I just wish I didn't have to wait so long or the next chapters!

All three parts are great reads. Can't wait for part 4 :)