Re:Show HN: Disrupting tax preparation in Canada
by cmer on Thursday February 07, 2013 @08:00PM
(#5185612)
Also, your site TOTALLY needs to be on SSL. With the green bar. Even the marketing site. You need to instill as much trust as you can.
Show me some fancy logos of why I should trust you. At the very top of the page.
Trust is your biggest problem at the moment in my opinion. Identity fraud is so widespread nowadays people are careful.
Re:Show HN: Disrupting tax preparation in Canada
by suter on Thursday February 07, 2013 @08:07PM
(#5185650)
Great points. We've tried to build trust by showing that we're real people (e.g. here's what we look like!), but I agree we could do more. Great feedback.
The app is—of course—on SSL.
Re:Show HN: Disrupting tax preparation in Canada
by cmer on Thursday February 07, 2013 @08:41PM
(#5185777)
Don't assume people will go as far as trying your app to find out. Most people don't understand the difference anyways between the app and marketing site.
Re:Show HN: Disrupting tax preparation in Canada
by suter on Friday February 08, 2013 @01:08AM
(#5186544)
No, you're totally right. I've added our site seal to the footer which verifies our identity. I've also modified our privacy policy with a link to this verification as well.
As we get more coverage, we'll add more symbols of trust right at the top of the page.
We're just getting started, so thanks for your feedback!
We initially offered returns for a flat $10, but being new in this space, we found it was difficult to get attention and that many were still doing their taxes on paper because of the perception that they had to pay. We're hoping we can convince many of these paper filers to switch knowing that payment is optional, not mandatory.