I remember last year at SXSW, I was taking my box of tshirts back to the hotel so I could sort through and organize them. I put the box down for a second to give my friend a shirt. A mass of people flocked around me and within 20 minutes my box of 200 shirts was gone. People didnt even have a clear idea of that the shirts were for, but it had a heart on it so that was cool enough.