As a seven years old, all I wanted (and saved up for) was the biggest, most generic set I could possibly have. I still remember running like crazy to see my mom coming back from the city, carrying LEGO 733 Universal Building Set.
Highly branded sets probably push children more into playing roles and sticking to, probably still imaginative enough, scenarios rather than into creative process of building.
Re:What happened with LEGO
by chaostheory on Thursday February 07, 2013 @01:59PM
(#5183871)
I don't disagree. My point still stands though: kids don't urge their parents to buy generic sets.
The problem was no one bought general Lego blocks. This is still the trend today.
I guess not many people remember, but Lego was in deep financial trouble during the 90s and early 2000's. Until they started creating licensed packages and video games based on 3rd party franchises like Star Wars, Lego wasn't selling anything.