Re:Aggressive negative advertising by Microsoft against Google.
by StavrosK on Thursday February 07, 2013 @09:15AM
(#5182100)
There are two different ways ads can be displayed. Either the message is scanned for a topic and ads are displayed to you based on it, or they build a profile about you, like you described. You can opt out of that:
That's far different than spam, where the messages are profiled, not the people exchanging them.