Re:Labels in input fields aren’t such a good idea
by Pewpewarrows on Monday February 04, 2013 @01:59PM
(#5166212)
Comparing conversion rates of a complete before and after revamp won't tell you anything about the effectiveness of individual components of the revamp. You'd need several A/B tests or a gradual series of changes to tell you whether labels inside or out actually made a difference overall.
Part of that was simplifying the look of the checkout, which includes putting the labels inside of the inputs.
Not to mention some very notable websites use this design choice, including Square, Twitter, and Apple.