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Re:Cringely: Making 400k/yr profit on an eBook about parrots by arram on Saturday March 14, 2009 @09:57PM (#516481)
I wonder how much of the profit comes from selling customer contact info. Privacy Statement: Personally Identifiable Information

This web site may collect personally identifiable information about you. The information may include your name, your email address, your location and mailing address, and your phone number.

Your personally identifiable information may be used to send you emails or postal mails about special offers that may be relevant to you. Your personally identifiable information may be disclosed to third parties who may be interested in sending you emails or postal mails about special offers that may be relevant to you.

Re:Cringely: Making 400k/yr profit on an eBook about parrots by garyrichardson on Sunday March 15, 2009 @12:09PM (#516915)
Having worked in the industry, I'd say very little of it. An $80 ebook is almost all profit. If you can write/edit your own copy, your costs are typically a domain reg, super cheap hosting and whatever cut your payment gateway takes.

It's much more important to have a good reputation than make a few dollars off of an email address. That good rep means more testimonials, which leads to more consumer confidence in buying from your website.