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A comment on Durex rolls out condom app and delivery service.

Re:Durex rolls out condom app and delivery service by citricsquid on Friday February 01, 2013 @05:02PM (#5153782)
So at first I thought this was a joke, a social commentary on the insane sex laws in Dubai (out of marriage sex = prison and deportation) but then the order process seems to work, it let me as far as the "confirm order" button (didn't click because of fake address) and there seems to be no hint of a joke anywhere unless you're already aware of the sex laws in dubai, which most people aren't?

Put me out of my misery, is this a joke? If it's just marketing ("lol a condom delivery app!") why is the article here reporting it as fact, or are they in on the joke to. I'm so confused.

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Re:Durex rolls out condom app and delivery service by morganb180 on Friday February 01, 2013 @05:49PM (#5154047)
It's probably both. It probably actually works and there is a delivery service to coordinate Dubai deliveries of this, but the city choice, the video and the PR outreach around it definitely feel like a guerrilla marketing effort to me. I'd be interested to see how long the app actually works for. My bet is it's quietly shuttered in Dubai after 3 to 6 months.

It's pretty easy to see a strategy that says after the initial worldwide buzz of a Dubai launch dies down that the app quietly shuts down after 3 to 6 months and then launches in Vegas, Bangkok, UK, etc. to drive local buzz there.

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Re:Durex rolls out condom app and delivery service by level09 on Saturday February 02, 2013 @06:15AM (#5155760)
- There is a big difference between having laws and actually enforcing them, Sex (out of marriage) is probably on of the primary factors of Dubai's lifestyle. still though,I believe that app is more of a marketing thing. I don't think it would work in Dubai, The people here already carry condoms in their wallets/purses everywhere ..
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Re:Durex rolls out condom app and delivery service by lucaspiller on Saturday February 02, 2013 @06:20AM (#5155765)
You do know married people still use condoms right? Although yes you are correct the sex laws of the UAE are rather "insane" (when I was there the other month a guy in McDonald's was arrested for being overly affectionate) there are no laws against it after marriage.
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